As an ART DIRECTOR, I have a genuine passion for advertising and design. It's not just a job, it's a calling. I love creating beautiful, effective campaigns that connect with audiences and inspire action.
Example of
CANNABIS CAMPAIGN.
WEED ME
"GREEN INSIDE AND OUT"
CREATIVE DIRECTOR + ART DIRECTION
In this campaign for Thums Up, we showcase our dedication to sustainability within the cannabis industry. Our mission is clear: to promote eco-conscious practices from product packaging to environmental impact.
Key Features:
- Biodegradable & Compostable Packaging: We prioritize the use
of biodegradable and compostable materials for our cannabis products.
By choosing Thums Up, customers support a reduced environmental footprint.
- Planting Trees for a Greener Future: With each purchase, we're actively contributing to reforestation efforts across Canada. This initiative reflects our commitment to restoring and preserving our natural landscapes.
WORK
Examples of
RECENT CAMPAIGNS.
WEED ME
"UNIVERSE OF CANNABIS"
CREATIVE DIRECTOR + ART DIRECTION
Introducing the revitalized image and new creative vision for WEED ME INC. and its cannabis sub-brands. This initiative not only symbolizes a comprehensive rebranding effort but also showcases the collaborative endeavors of diverse multidisciplinary teams under my creative and artistic direction.
Commencing with a brand lacking a defined concept or graphic identity, I utilized its tagline as the cornerstone for the rebranding. The outcome is a concept that provides ample space for new sub-brands, allowing for the exploration of fresh graphic identities and the establishment of a distinctive and recognizable presence within the expansive cannabis market—a universe in itself. Within this universe, a refuge emerges for a burgeoning constellation of sub-brands, expanding rapidly and exponentially, akin to the vastness of the Universe. And also a place for cannabis enthusiasts and professionals alike, to project their dreams and aspirations for the future—a space reminiscent of what the cosmos has been for humanity—a glimpse into the future.
WORK
Examples of the campaigns
I am currently working on
&some old projects.
LULULEMON
"TIED TO YOU"
ART DIRECTION + COPY + DESIGN + VIDEOCONCEPT
My own version of a promotional campaign for Lululemon, the sportswear company, for its new line of sneakers.
The campaign consists of several advertising channels: 3 print ads, social media and OOH (outdoor ads).
This approach ensures that the message reaches a broad audience. The multi-channel approach allows Lululemon to create a consistent message that reaches potential customers on multiple platforms, increasing brand awareness and promoting its new line of sneakers.
WORK
TILE
"IS IN THE PAST"
ART DIRECTION + COPY + DESIGN + VIDEOCONCEPT
The Tile keyholder promotional campaign, a tiny Bluetooth tracker designed to help you keep track of your keys or other objects.
The concept, "Life would still be the same if it weren't for these little details that make it so much better."
Mondays will still be Mondays; the most unexpected things happen, and all beginnings are difficult. That will never change, but losing something is a thing of the past.
The campaign includes three posters, one for each Tile device, a Halloween-themed special event, and a social media promotion.
ROCHE
"COCO"
ART DIRECTION + DESIGN
I was tasked with designing the corporate image of an internal workflow for Roche Pharmaceuticals. The goal was to create a visual identity that would streamline the company's workflow and promote efficiency and cohesion among employees. Through a collaborative process with stakeholders, I developed a cohesive and visually striking brand image that accurately represented Roche's values and objectives. The result was a successful branding effort that helped Roche streamline its internal processes and boost overall productivity.
DALSY IBUPROFEN - CAMPAIGN
ART DIRECTION
AWARDS: ASPID + SMILE
In this advertising campaign, I tackled the challenge of promoting Dalsy, an ibuprofen traditionally used for children, to adults.
To reach each target group, I drew inspiration from popular culture and used ideas that spoke directly to their experiences. The headline:
"If you recognize this, you're old enough to take Dalsy again," was a playful way to connect with each audience and announce that Dalsy, their children's ibuprofen, is now available for adults.
CINEPLEX - IMPROVING FILMS
ART DIRECTION + COPY
The concept of the campaign is clear. At the cinema, the movies look better, but at CINEPLEX, the movies are better.
We improve the way movies are seen, we improve the movies for our audience.
AIR CANADA - FLY WHERE YOU DESIRE
ART DIRECTOR + COPY
Convincing myself that flying again would be different after the pandemic was the challenge I faced. Travel would no longer be an everyday thing but would take us to where desires genuinely reside. Travelling again was going to be something more memorable.
EMOFLON - CAMPAIGN
AWARDS: SMILE
It is often difficult to talk about hemorrhoids. With this campaign we wanted to show how RIDICUL"ASS" it can be not to take care of yourself.