WEED ME REBRAND

Real client work.

 

The challenge was to create everything from scratch, and to make it work for seven different brands at once: Weed Me, Weed Me MAX, Weed Me Grind, Thumbs Up, Wink, Blissed and Ripped. Each brand needed to be differentiated, adapted to its potential customer, and given its own tone and voice — without losing cohesion.

The idea, Universe of Cannabis, uses the brand tagline as its foundation: one universe, where each brand is a world of its own, with common rules that keep the whole system together, and room for new sub-brands to join.

My role: Creative Director, Art Director and Copy. I was in charge of the whole system.

Deliverables: parent identity, sub-brand identities, packaging, style books and guidelines for each brand.

The brands were relaunched using KIND Magazine events, where I was also responsible for booth design, built around the same Universe of Cannabis concept.

Tone: more expansive, open and cohesive than a single-brand campaign.

Result: a complete, working brand system for seven brands, launched in the real market, not just on paper — with no sales figures claimed, as none were provided.