TILE

Personal proposal / exercise — not client work for Tile.

 

The brief I set myself was simple: make a humour campaign for Tile, the tiny Bluetooth tracker that helps you keep track of your keys and everyday objects.

The idea is that life stays exactly the same — Mondays will still be Mondays, beginnings will still be difficult — except for one thing: losing something is now a thing of the past. That small detail makes everything else a little better.

My role, solo, as in the previous personal proposals: art direction, copy, design and video concept.

Deliverables: three posters, one for each Tile device, a Halloween-themed special event, and a social promotion.

Why I did it: for fun and personal exercise, and to not lose practice — in cannabis marketing there are not many chances to make big campaigns, so personal proposals keep the craft sharp.

Tone: everyday humour, relatable and light.

Result: a portfolio proposal, not a client campaign — no sales or reach figures are claimed.