GOOGLE FONTS
HOUSE PRICING

Humber College class project — not work for Google.

 

The challenge was a constraint: make people aware of the Canadian housing crisis, using just typography, linked to Google Fonts.

The idea was to use typography dynamically, so the letters themselves called attention to the problem — no photography, no illustration to hide behind.

My role: art direction and copy, with Priscilla Loo.

Deliverables: posters and digital social media.

Tone: social awareness, a denunciation of the housing problem, serious and direct.

Result: a class project, not a client campaign — no results are claimed.