AIR CANADA FLY WHERE YOU DESIRE

Copy class project — not work for Air Canada.

 

The challenge was personal: convincing myself that flying again, after the pandemic, would be different. Travel would no longer be an everyday thing. The idea: flying again would take us to where desires genuinely reside. Travelling again was going to be something more memorable, not routine. My role, solo: copy and graphics — the executions shown in the case are graphics. Deliverables: graphics for the campaign idea. Tone: emotional, about desire and rediscovering travel. Result: a class project, not a client campaign — no sales or reach figures are claimed.