CINEPLEX IMPROVING FILMS

Humber College class project — not work for Cineplex.

 

The starting point is simple: Cineplex is the best place to watch movies, therefore Cineplex makes movies better. The idea pushes that to an exaggeration: Cineplex makes movies look so much better, it could have rewritten cinema's most mythical lines to improve the whole experience. My role, from the original case: art direction and copy. Student work at Humber College. Deliverables: the typographic executions shown in the case — famous lines, rewritten, as the proof of the idea. Tone: humour, from a true cinema fan. Result: a class project, not a client campaign — no sales or reach figures are claimed.