ROCHE COCO

Real internal project.

 

The challenge was internal, not public: design the corporate image of a Roche internal workflow tool, so the work inside the company flowed better and felt like one system. COCO was that internal tool. My role: art direction, working in tandem with my copywriter, as in the Dalsy and Emoflon campaigns. Deliverables: the identity, video and assets for employees. Tone: corporate, but dynamic — clean enough for a pharma company, alive enough to actually be used. Result: the client bought the work. Beyond that, no further outcome is known, so none is claimed.