EMOFLON

Real client work.

 

The challenge was the subject itself: haemorrhoids are difficult to talk about, and people avoid mentioning them. The idea flips the embarrassment: RIDICUL"ASS" — it is not ridiculous to talk about it, it is ridiculous not to take care of yourself. My role: working in tandem with my copywriter, as in the Dalsy campaign. Deliverables: the campaign executions shown in the case — specific formats were not recalled, so no format is claimed beyond what is visible in the case. Tone: humour, but visual humour, not direct or crude — the joke is in the image, not in shouting it. Result: a real campaign, SMILE award (year not recalled, so no year is claimed).